![]() It’s more of a marketing strategy for us. However, as a program producer, I don’t view it as a way to immediately add revenue to our bottom line. They’re more button pushers than engages listeners. With more radio stations, especially Christians radio stations, being “family friendly and commercial free” or “positive and encouraging” there are more P2 and P3 listeners who are less engaged in their local stations. Our P1 listeners are still there, but in my opinion, they’re fewer. Intense, interactive, engaged listening is happen more with that technology and LESS with radio. They listen when THEY want to, not when a radio station decides to air a song or popular news maker or entertainer. In the day of personal mobile devices people are used to hearing their favorite songs on Pandora or Spotify, or listening to their favorite news makers through their podcasts or YouTube. While that’s a lot, I believe radio is still being listened to, but people are listening differently. According to Nielsen’s Audio Today report in April, 271 million Americans, or 93 percent of the country, tune in every week. Some say it’s happening while others say, no more people are listening today than ever before. There are many people who say radio is dead or dying.
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